Despite years in business, Nance Pavement Solutions, a family-owned asphalt & striping company near Ringgold, GA, lacked local search visibility & weren’t appearing for high-intent paving or sealcoating searches. With a brand-new domain and zero digital footprint, the goal was to launch a professional website that could start ranking for core service keywords in under two months.
Pave The Way Marketing rebuilt their website from the ground up with a focus on regional SEO and conversion performance. We handled all copywriting, SEO setup, keyword research, and on-page optimization. Each page was carefully written to target location-based phrases such as “sealcoating and striping Chattanooga,” “parking lot sealcoating Dalton,” and “pug mix gravel North Georgia.”
Site structure streamlined for Google indexing
Local schema markup
Internal linking & geo-optimized headings
Within just a few months, Nance Pavement Solutions began dominating local search results across multiple cities. They moved from nearly invisible to first-page and #1 rankings for several core services.
Key Metrics:
31 tracked keywords ranking on Google across Tennessee & North Georgia markets
8 keywords ranked #1, including “Seal Coating Near Me,” “Sealcoating and Striping Chattanooga,” & “Parking Lot Sealcoating Dalton”
444 total ranking position gains across tracked phrases in less than a year
Top 3 rankings for service terms in multiple cities: Chattanooga, Dalton, Hixson, & North Georgia
High visibility for both commercial & residential service pages, driving more calls and form submissions
Website Design & Development
Industry-Specific Copywriting
SEO & Content Optimization
Conversion-Focused Calls to Action
By combining localized SEO, strong copywriting, and a mobile-first site structure, Pave The Way Marketing helped Nance Pavement Solutions achieve top rankings in every major metro area they serve.
Their brand now dominates regional search visibility, positioning them ahead of competitors and driving measurable lead growth.
We know hiring a marketing agency is a big decision – especially when you’ve been burned before. That’s why we’re transparent, fast, and focused on your success. Here are answers to the most common questions paving companies ask us before getting started.
