If you're ready to grow your paving company, you need more than just a website. You need a system that paves the way for results. Our Search Engine Optimization (SEO) plans are built specifically for contractors like you, designed to improve your visibility, generate leads, and help you dominate your local market. Each SEO plan below is tailored for growth. Plans scale based on your timeline, goals, and how aggressively you want to move.
Ideal for contractors who are ready to get serious about growing their presence in Google’s local search results. This plan is perfect for paving, sealcoating, and concrete companies who want a solid, consistent SEO foundation that steadily builds momentum over time – without jumping in the deep end on day one.
Technical SEO audit, meta fixes, speed optimization, and competitor analysis
4 SEO content pieces per month (blogs or landing pages)
2 GBP posts per month
15 NAP citations/month (until 30+ are live)
On-page SEO refinements
Monthly report via PDF or video recap
See traction by month 4-6. Get early keyword lift, steady lead flow. ROI within 6-9 months.
FOCUS: Content starts fast, paired with structured citation rollout for early results.
Ideal for established contractors or growing companies looking to accelerate lead generation and expand into nearby service areas. This plan offers more content, deeper optimization, and stronger local SEO signals for businesses who need a faster path to page-one rankings and map pack visibility.
Technical SEO audit, meta fixes, speed optimization, and competitor analysis
8-10 SEO-focused content pieces/month
Weekly GBP posts (4-5/month)
25 NAP citations/month (until 60+ are live)
1-2 localized landing pages/month
Competitor rank tracking & detailed performance reporting
Monthly report via PDF or video recap
See 20-30% traffic lift by month 5-6. Get regional visibility. ROI often by month 6.
FOCUS: Faster-paced content creation and citations with expanded local landing pages.
Ideal for businesses with aggressive goals who want to dominate their region and build lasting authority in search. This plan is built for market leaders: contractors expanding into multiple cities or states who need consistent high-volume leads and high-ranking pillar content across every platform.
Technical SEO audit, meta fixes, speed optimization, and competitor analysis
12-14 SEO-focused content pieces/month
2+ GBP posts/week
30 NAP citations/month (90+ live in ~3 months)
2-3 localized landing pages/month
Quarterly 2,000+ word pillar guide + supporting blog cluster
Advanced tracking (keyword ranks, call tracking, conversion analytics)
Monthly report via PDF or recorded video recap
See 30-50% growth. Get top-5 rankings. Attain local and regional market dominance within 12 months.
FOCUS: Aggressive authority-building with heavy content production, strong local presence, and advanced reporting.
Ready to drive results? Connect with our team to get a custom SEO quote for your paving company.
Book a Call to Get a Custom QuoteA strong website is only half the equation. The other half is making sure customers can find it. SEO helps your paving or concrete business show up when local customers search for your services. With a structured SEO strategy, you’ll attract the right traffic, generate consistent leads, and stay ahead of your competitors.
SEO isn’t about quick fixes. It’s about laying the groundwork for long-term growth. Just like paving a solid road, SEO requires careful planning, attention to detail, and ongoing maintenance. When done right, it keeps your business visible and your phone ringing.
In short: SEO connects your business with customers who are actively searching for what you offer ... every single day.
An SEO audit is like inspecting your lot before laying pavement. You need to see what’s underneath. Our audits uncover what’s working, what’s broken, and where opportunities exist to strengthen your online foundation.
You’ll get a clear report that explains what’s holding your site back – and exactly how to fix it for better performance.
Keywords are the roadmap of SEO. We identify the search terms that potential clients actually use – not just broad words, but local, high-intent phrases that lead to phone calls and form fills.
A focused keyword strategy that helps you attract customers looking for your exact services in your exact market.
Backlinks are like referrals for your website. When other reputable sites link to yours, search engines see you as a trusted authority – and reward you with better rankings.
A healthier website authority that helps you outrank competitors in your area.
On-page SEO fine-tunes what’s already on your website, helping Google understand your services and customers find the right information quickly.
Pages that load fast, read naturally, and are primed to rank higher for the keywords that matter most.
Off-page SEO builds your credibility across the internet. It’s how Google measures whether other people see your business as trustworthy and relevant.
A broader digital footprint that helps your business stand out and attract more organic leads.
Just like a paving project depends on a solid base, your website needs a strong technical foundation. Technical SEO ensures your site runs smoothly and is easy for search engines to crawl and index.
A high-performing, stable website that ranks better and provides a seamless user experience.
Your content should do more than fill space. It should attract, educate, and convert. We create clear, engaging content that answers your customers’ questions and builds trust.
Compelling content that works like a sales rep, attracting qualified visitors and turning them into paying customers.
We believe you should always know where your marketing dollars are going. Our reporting gives you a clear, easy-to-read breakdown of progress, performance, and ROI.
You’ll always know what’s working, what’s next, and how your investment is paying off.
"Great company. Will is a wizard at what he does & goes above and beyond to guarantee customer satisfaction. Can't recommend enough!"
"Great company. Will is a wizard at what he does & goes above and beyond to guarantee customer satisfaction. Can't recommend enough!"
Dedicated account manager with an in-house team to develop and implement assets
All-in-one platform for optimizing, measuring, and reporting SEO’s ROI
Built from your business objectives, market changes, and overall marketing efforts
In-house project management software, 24/7 help desk, and direct client phone line
Dedicated account manager that’ll need your time to develop and implement assets
Third-party toolkit for tracking SEO’s performance with subscription costs passed to you
Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
Regular, but unreliable when site issues happen, and you need help now
One or more team members searching for the time to optimize 200+ ranking factors
Free and paid tools for auditing, monitoring, and measuring rankings and traffic
S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
Varied with documentation gaps leading to project delays and wasted budget.
| Features | Silver | Gold | Platinum |
|---|---|---|---|
| Number of keyphrases optimized (Keyphrases with less than 1M results) |
Up to 150 | Up to 200 | Up to 250 |
| Pages Optimized | Up to 30 | Up to 40 | Up to 50 |
| Technical Website Analysis & Opportunity Report | |||
| Keyword research & selection | |||
| Keyword mapping to target pages | |||
| Title Tags & Meta descriptions | |||
| Robots.txt optimization | |||
| XML sitemap creation & submission |
Let’s create a website that works as hard as you do. It'll showcase your services in your area – and drive real results. Whether you're launching a new company or resurfacing your online presence, we’re here to bring your vision to life.
Get Your Free SWOT Analysis
