Pollan Paving, a new asphalt & concrete paving company based in Memphis, needed to establish online visibility fast.
With a brand-new domain and zero digital footprint, the goal was to launch a professional website that could start ranking for core service keywords in under two months.
Pave The Way Marketing handled every part of the launch – from website design and copywriting to on-page SEO and keyword-targeted content. Each page was structured around localized terms like “paving company Memphis,” “asphalt contractors Memphis TN,” and “concrete repair Memphis TN.”
Clean URL structure
Optimized metadata
Service pages designed for conversion
In just 45 days, Pollan Paving began ranking for dozens of competitive Memphis-area keywords, including multiple top-10 and top-5 positions typically seen only after several months of SEO work.
Key Metrics:
29 tracked keywords already ranking on Google within the first 45 days
1st place for “Asphalt Milling Memphis”
Top 5 ranking for “Paving Company Memphis” and “Best Paving Company Memphis”
Top 10 rankings for “Concrete Paving Contractor Memphis TN” & “Asphalt Contractors Lakeland TN”
Page-one visibility across multiple service pages, including asphalt milling, asphalt repair, & concrete repair
Rapid indexing and keywords jumped a total of 60-70 positions in under six weeks
Website Design & Development
Industry-Specific Copywriting
SEO & Content Optimization
Conversion-Focused Calls to Action
We proved that the right launch strategy can generate momentum fast.
By combining smart site architecture, high-quality copywriting, and data-driven SEO, Pave The Way Marketing turned a brand-new paving website into a visible and competitive player in under two months.
We know hiring a marketing agency is a big decision – especially when you’ve been burned before. That’s why we’re transparent, fast, and focused on your success. Here are answers to the most common questions paving companies ask us before getting started.
